IPTV Standards

  The wide divergence in operators implementing IPTV in various countries has resulted in a lack of standardization. In Europe, IPTV undergoes an ongoing standardization process via the European Telecommunications Standards Institute. Europe is also governed by the Hybrid Broadcast Broadband TV (HBBTV) consortium. The HBBTV encompasses companies involved in the establishment, promotion or provision of hybrid set-top boxes. Those involved in the industry want to create an open European standard. This led to the development of HBBTV set-top boxes housing a broadcast tuner and Ethernet port. First released by Advanced Digital Broadcast, it was first offered in conjunction with Spain’s Telefonica, to serve its Movistar TV service.

Another IPTV method uses a system similar to the Headend used by cable TV providers. It distributes multiple TV channels via satellite to the provider’s point of presence (POP) or to the user’s Internet Service Provider (ISP). From there, each subscriber receives an IP-encapsulated distribution. This method results in an extensive selection of channels without overtaxing the Internet trunking to the point of presence. Using this method, small or rural providers outside the service area of high speed via fiber lines. IPTV Americas uses this method to service Latin America and the Caribbean.

ITU-T also handles standard setting. It adopted Recommendation G.hn (G.9960) in December 2008. The home networking standard states a common PHY/MAC may operate over any home wiring. Home wiring specified by the standard includes coaxial cables, phone lines, and power lines. IEC sets standards relating to POF networking at Gigabit speed.

Another major standardization effort in IPTV services is a project by both ETSI and ITU-T to develop IMS-based IPTV standards. These standards involve 3GPP IP Multimedia Subsystem (IMS) as a supported architecture for telecommunications network carriers. This standard enables carriers to offer IPTV and voice services via the same infrastructure. It combines traditional television service with features like on-screen caller ID.

Other industry groups have developed alternate methods and standards. These include the Home Phoneline Networking Alliance, HomePlug Powerline Alliance, Multimedia over Coax Alliance and Quasar Alliance.

History of IPTV

Precept Software developed IPTV in 1995. Its founders, Bill Carrico, and Judith Estrin developed the technology as a Mbone-compatible Unix- and Windows-based app to transmit single and multi-source audio and video feeds. Working with software designers Karl Auerbach, Steve Casner, and Cha Chee Kuan, they developed software that provided transmissions ranging from low quality to DVD quality. They used unicast and IP multicast protocols: Real-time Transport Protocol (RTP) and Real-time Control Protocol (RTCP). Cisco Systems bought Precept Software in 1998, thereby acquiring the IP/TV technology and trademark. Kingston Communications founded the first IPTV subscriber service in 1999. The United Kingdom telecommunications operator offered Kingston Interactive Television (KIT) transmitted by digital subscriber line (DSL) service. It added a video-on-demand service in 2001. KIT closed in 2006.

IPTV Providers Worldwide (IPTV Standards)

While it might seem that Internet service would have a handful of major providers like Wal-Mart or Alibaba lead e-retail, instead the IPTV industry has various national and regional providers. In some countries, such as the US, not all aspects of IPTV services are legal. In many areas, telecoms provide legal services.

  • Australia: TPG launched its IPTV service in 2007, offering it as a complement to its ADSL2+ package. Other providers servicing the country include the ISP iiNet and Telstra which also link their television service to their Internet services. Hospitality IPTV Ltd. offers closed network IPTV systems and OTT delivery platforms.
  • Canada: NBTel, also known as Bell Aliant initiated IPTV in 1999. It transmits via DSL coupled with iMagic TV and the Alcatel 7350 DSLAM. Sasktel also began offering IPTV in 2002. It uses the Lucent Stinger DSL platform.
  • Dominican Republic: Claro TV offers IPTV service.
  • El Salvador: Claro TV offers IPTV service.
  • Guatemala: Claro TV offers IPTV service.
  • Honduras: Claro TV offers IPTV service.
  • India: A number of services offer IPTV, including APSFL, MTNL, BSNL, and Jio.
  • Kazakhstan: National provider Kazakhtelecom JSC offers IPTV, as does Alacast.
  • Malaysia: Astro, DETV, Fine TV, and Telekom Malaysia offer IPTV services.
  • New Brunswick & Nova Scotia: Bell Aliant initiated service in 2000 as VibeVision using the same iMagic TV system.
  • New Zealand: Hospitality IPTV Ltd. offers closed network IPTV systems and OTT delivery platforms.
  • Nicaragua: Claro TV offers IPTV service.
  • North America: SureWest Communications introduced IPTV with high-definition television (HDTV) channels in 2005.
  • North Korea: Korean Central Television (KCTV) introduced IPTV in 2016 coupled with a set-top box technology known as manbag, a word meaning “everywhere” in English.
  • Pakistan: Pakistan Telecommunication Company Limited has offered IPTV service since 2008. PTCL offers the service under the brand name PTCL Smart TV.
  • Philippines: PLDT offers Cignal IPTV services in combination with its ADSL services.
  • Sri Lanka: Sri Lanka Telecom offers IPTV under the brand PEO TV.
  • Sweden: In Bredbandsbolaget began offering its IPTV service in 2005, becoming the first service provider in that nation. Its competitor, TeliaSonera took over as the largest provider in 2009, attracting more customers.
  • Turkey: TTNET offers its IPtivibu service nationwide as Tivibu EV. Superonline launched its service, “WebTV,” in 2011.
  • United Kingdom: BT offers the IPTV service BT Vision.
  • United States: CenturyLink began serving limited US markets in 2010 under the Prism brand. One of the country’s largest telecom’s, AT&T, offers the U-verse IPTV service. Google Fiber offers an IPTV service via a fiber-optic network that features up to one gigabit-speed internet and IPTV channels.

Other firms have only recently introduced the service. The countries with upstart services include: Bosnia, Bulgaria, Chile, Colombia, Croatia, Czech Republic, Denmark, Estonia, Finland, Georgia, Greece, Herzegovina, Hungary, Iceland, Latvia, Lithuania, Macedonia, Moldova, Mongolia, Montenegro, the Netherlands, Norway, Poland, Romania, Serbia, Slovenia, Slovakia, Sweden, Turkey, and Uzbekistan.

Market Growth (IPTV Standards)

IPTV has yet to really take off, but it has seen significant growth. In 2009, subscribers numbered 28 million globally. By 2013, that number reached 83 million. While this generated a global revenue of USD $12 billion in 2009, it rose to USD $38 billion in 2013.

Asia and Europe lead in subscriber numbers, but Europe and North America pull the greatest revenue share. This occurs because China and India generate low average revenue per user (ARPU) although they’re the seat of the fastest growth in subscribers. Central and Eastern Europe have recently experienced growth in subscriber numbers. India, Latin America, Pakistan, and Sri Lanka have introduced services. Russia plans to introduce IPTV.

It has room for growth though. The significant costs of modern cable make an IP-based platform like IPTV a more sensible approach. IPTV provides interactive capabilities and lets the user personalize their services and delivery modes. IPTV uses existing modes of data transport, but the cable industry expends about $1 billion annually on network upgrades and updates to accommodate higher data speeds.

Not every area has this to overcome. For instance, South Korea requires providers to offer a minimum connection speed of 100 Mbit/s. Its six million homes have access to extremely high-speed connections, in juxtaposition to the United Kingdom where legacy systems struggle with delivery at 3 to 5 Mbits in some areas.

This issue becomes most pronounced in last-mile delivery. The bandwidth for these outlying areas tends to only hold the capability of supporting one to three-channel streams simultaneously.

How It’s Used

While residential subscribers enjoy IPTV services for entertainment, viewing television, videos and movies, commercial and corporate use vary greatly. In a business setting, IPTV is used to simultaneously stream audio-visual media to multiple screens in large-scale settings like airports, hotels, offices, schools and sports stadiums.

Hybrid IPTV Services

Hybrid IPTV refers to a service that combines interactive services like catch-up TV, e-government, Internet apps, gaming, shopping, surveillance, video on demand and video telephony delivered to the television set. It includes traditional broadcast TV services, too. Delivery occurs via public Internet access or a managed IP network.

Hybrid IPTV spawned from two influences. First, the popularity of online video aggregators, like YouTube and Vimeo, put pressure on traditional pay-TV operators to provide a way for viewers to watch online video on their television. Second, telecommunications providers and ISPs want ways to bundle analog and digital terrestrial services with their current offerings while keeping costs the same and keeping transmission operations simple. They search for methods that keep bandwidth low and use existing infrastructure. The set-top box required allows the operator to introduce new services seamlessly.

IPTV Home Architecture Glossary

IPTV providers try to leverage the existing electrical and communications wiring available. This means they use the home’s existing power lines, telephone lines or coaxial cables. The most modern system uses wireless hardware found in the home, such as its WiFi server.

  • IPTV head-end: The head-end of an Internet or satellite feed is where the encoding encryption and delivery of AV sources and live TV channels occurs to form IP multicast streams.
  • Video on Demand (VOD) platform: The VOD platform can be distinct or part of the IPTV head-end. It’s the storage location of video assets. It serves the video as an IP unicast stream to process a user request.
  • Interactive portal: The portal lets the user navigate the provider’s services, i.e. the channel guide and VOD catalog.
  • Delivery network: The delivery network uses packet switching to transmit IP packets to deliver unicast and multicast broadcasts.
  • Endpoints: Endpoints consist of any user equipment capable of requesting, decoding and delivering IPTV broadcast streams. It includes computers, mobile devices, and set-top boxes.
  • Home TV gateway: An item of residential user equipment capable of terminating the access link from the IPTV delivery network.
  • User set-top box: The set-top box is a physical equipment item used to decode and decrypt television and VOD streaming broadcasts.
  • Centralized architecture model: The centralized architecture model is one of the two main types of video server architecture used to deploy IPTV. It stores all media on centralized servers. It requires no comprehensive content distribution system. This method works best for a network with a small deployment video-on-demand service, an adequate core, and edge bandwidth and a content delivery network (CDN) that functions efficiently.
  • Distributed architecture: A distributed architecture scales as well as a centralized architecture but with more advantageous bandwidth use. It’s designed for larger server network management.

IPTV Advantages (IPTV Standards)

IPTV uses a switched IP network to deliver additional content and functionality than other methods. A switched IP network uses less bandwidth because it houses the content on the network and only streams the content a user chooses when they choose it. Conversely, the typical satellite or television network broadcast video content in a constant flow to a set-top box. This downstream flow lets the consumer choose from as many choices as the provider can pipe into the home. It does, in some cases, open the door to hackers if the provider doesn’t use the appropriate security measures. The most common security issue is the denial of service hacks.

The expense to the consumer for IPTV differs greatly from standard cable or satellite. While traditional methods such as those, require a hefty monthly expense, IPTV costs about ten times less than that monthly. The difference is that the consumer purchases the set-top box.

For example, the American firm Millennium IPTV charges $150 for its set-top box, a one-time fee. The monthly subscription for content is $20. This is the reverse of many common cable offers in the US which offer a free box or equipment but charge $50 or more monthly.

While cable and satellite offer picture-in-picture functionality for channel surfing without leaving their current program, IPTV offers advanced smart perks. It lets viewers access the Internet from TV as they view programming, like a sports event. They can check player stats as they watch or alter the camera angle and zoom. Some IPTV systems enable PC access from the television. Smart features like using a cell phone to schedule DVR recordings or alter parental controls have been a part of IPTV offerings from their conceptions.

IPTV Limitations (IPTV Standards)

IPTV isn’t infallible. It still has development needs. The broadband requirement for IPTV exists due to the need for speed to facilitate the delivery of film at the appropriate frames per second via the Internet. In theaters, this is 24 frames per second. Online, it ranges from 25 to 30 frames per second, depending on the electrical systems of the co

untry. At present, the growth of IPTV is limited by the availability of widespread broadband and limited bandwidth.

IPTV Protocols (IPTV Standards)

IPTV requires diverse protocols since it hosts both multi-casted live TV and unicasted VOD. Either feed type requires a broadband connection which may be via a fixed or wireless IP network. This connects the user’s game console, personal computer, set-top box, smartphone, smart TV or tablet. This diversity of video compression is provided by the use of numerous codecs.

  • Live or VOD streams use either an H.263 or H.264 codec. An MDCT codec compresses the audio. The video streams using Flash Video packets, an MPEG transport stream or RTP packets.
  • IP multicasting lets live events stream to multiple receivers using one multicast group address.
  • Internet streams of lesser bit rate standards use the H.264/MPEG-4 AVC codec.
  • ISDN video conferencing uses codecs H.261 and H.263, designed for higher bit rates.
  • Storage applications and single link broadcasts may use the H.262/MPEG-1/2 codec. It requires hefty bandwidth and can quickly saturate a network, making it an ill-advised choice for streaming multicasts.

Standards-based IPTV systems tend to use similar protocol systems. These depend on the content source.

Service Provider-Based Streams

Service provider-based streams use a variety of protocols to serve a multitude of data types. Subscribing to a live multicast or transitioning from one live multicast to another uses IGMP. Local area networks (LANs) and wide-area networks (WANs) serve IP multicasts which are normally routed using Protocol Independent Multicast (PIM) in the network core.

VOD uses a negotiated unicast connection relying on the Real-time Transport Protocol (RTP) transmitted via an H.222 stream over Transmission Control Protocol (TCP) or the User Datagram Protocol (UDP) for encapsulation.

Web-based Unicast for Live and VOD Streams

Webcasts rely on a number of media player applications including Adobe Flash Player, the Apple iOS player, and Microsoft Silverlight. Each uses a different method and protocol.

Adobe’s application uses RTMP over TCP. It works with AMF, JSON transactions or XML for setup and control, while Apple uses embedded M3U playlist files. Apple streams HLS adaptive bitrate streaming over HTTP. Microsoft Silverlight also streams via HTTP but using an adaptive bitrate streaming method to provide smooth playback.

Web-based Multicast Live and Unicast VoD Streams

Web-based live multicasts and streaming video on demand use recommendations from the Internet Engineering Task Force (IETF). It encourages RTP transmitted via TCP or UDP using setup and control of RTSP over TCP


Connected Device Controlled Streams (IPTV Standards)

A connected device includes game consoles, networked personal video recorders, set-top boxes, and smart televisions. IPTV provided by a telecom normally uses a walled garden network. For local area network content, it uses UPnP AV for unicasted media transmitted via HTTP over TCP. For a live multicast, it uses RTP via UDP. The user can access Web-based content from the connected device. The Web content travels via inline Web plug-in or a TV broadcast-based app. Content using the app uses a middleware language, for example, MHEG-5, to activate discrete events like loading a Web browser that features the Adobe Flash Player plug-in.

Local IPTV aka Business IPTV

Business IPTV generally distributes an audiovisual feed to company networks using a mixture of traditional equipment and a computer network. A business set up such as those used in airports, hotels or schools uses conventional televisions, IPTV encoders, and IPTV gateways. The gateways IP wrap a broadcast MPEG channel to form multicast streams.

IPTV Via Satellite

Hybrid IPTV networks combine satellite television feeds with IPTV. Since the Internet connection can also be delivered via satellite, it can deliver all media in areas lacking terrestrial cabling. It can also replace slower terrestrial cables which don’t allow as great a transmission speed nor as great a bandwidth.

For Further Reading

As with any topic, an introduction likely whets the appetite for further information. Once you’ve developed a tertiary grasp of IPTV, this collection of academic articles, blogs, books, and Web sites enables you to continue exploring various aspects of the topic.

IPTV Standards and Regulations

  • “IPTV Standardization on Track Say Industry Experts,” ITU-T Newslog, October 27, 2006
  • “ATIS IPTV Exploratory Group Report and Recommendation to the TOPS Council,” Alliance for Telecommunications Industry Solutions (ATIS), July 2006
  • “Why do we need a unified standard at all?” HomeGrid Forum Blog, June 22, 2009 (Wayback Machine archive)
  • “New global standard for fully networked home,” ITU-T Press Release, February 21, 2009 (Wayback Machine archive)
  • Quasar POF alliance, January 10, 2016 (Wayback Machine archive)
  • “Search & Browse Standards,” pda.etsi.org. July 28, 2013
  • “IMS-based IPTV services – architecture and implementation,” city.ac.uk, April 17, 2016
  • “Ericsson report on the need for regulation,” November 15, 2008
  • “TV or Not TV: Three Screens, One Regulation?” Government of Canada, Canadian Radio-television and Telecommunications Commission, www.crtc.gc.ca, December 13, 2017
  • “AT&T Participating in G.hn Standard Development,” everywire.com. August 10, 2017

IPTV Firms and Mergers

  • “Summary of Acquisitions,” Cisco, August 21, 2007
  • “Kingston pulls the plug on IPTV service,” theregister.co.uk, November 13, 2017
  • KIT Kingston Interactive Television, September 5, 2015, Kitv.co.uk (Wayback Machine archive)
  • “Alcatel Acquires iMagic TV,” ITBusiness.ca, 2003
  • “Media + Networks” www.iptv-news.com, July 22, 2009
  • “Why AT&T Likes HomePNA – Light Reading,” lightreading.com, October 12, 2012

History of IPTV (IPTV Standards)

  • “KCTU-TV earns a place in television, Internet history,” March 7, 2007, Hart, Timothy (originally published February 15, 1998)
  • “NBTel leading the way in North America with Aliant’s new interactive information and entertainment television service – VibeVision,” Press release, January 22, 2009
  • “Brunson launches ImagicTV,” press release, www.thefreelibrary.com, June 9, 1998
  • “Aliant Telecom Launches New Television Technology in Halifax,” press release, June 17, 2008
  • “Lucent Technologies Introduces First Commercial IP Video Over DSL Solution, Business Net,” Business Wire, April 10, 2002
  • “Amino selected for first HD IPTV deployment in the USA,” August 27, 2016
  • “Bredbandsbolaget is mobilizing for IP TV,” February 27, 2009 (Wayback Machine archive)
  • “Internet Providers – Compare Broadband Deals from 44 Providers – WhistleOut,” broadbandtheage.com.au, June 18, 2008
  • “CenturyLink Quietly Launches Prism IPTV Product,” Telecompetitorcom July 6, 2017
  • “Netflix style video-on-demand comes to North Korea, state TV shows,” Ji, Dagyum, NK News, August 18, 2016
  • “Worldwide Consumer Broadband Penetration Sees Rapid Growth but Current Price Strategy Alone is Not Sustainable for Telecom Carriers Says Gartner,” gartner.com, September 26, 2012
  • “Broadcasters Squeezed by Convergence Push,” Broadcasting & Cable, Eggerton, John, December 14, 2009
  • IPTV Global Forecast (2008–2013), International Television Expert Group, June 1, 2010 (Wayback Machine archive)
  • “BH Telecom: BH Telecom – po?etna,” www.bhtele.com.ba, June 29, 2017
  • “Interactive TV – What is Interactive TV? – KPN,” www.kpn.com, December 6, 2009
  • T-Homehu, September 17, 2009 (Wayback Machine archive)
  • “UZONLINE ?” uzonline.uz, January 12, 2018
  • “Salad days,” Chris Dziadul, Broadband TV News, 2 May 2008
  • “Delivering IPTV System to Kazakhtelecom,” IPTV industrial portal, November 10, 2009 (Wayback Machine archive)
  • iD TV services for broadband subscribers in Kazakhstan, Kazakhtelecom JSC – iD TV service for Home users, October 8, 2011 (Wayback Machine archive)
  • “iiNet’s Age of Terabyte,” October 10, 2010, iiNet press release (Wayback Machine archive)
  • “PLDT HOME leads the fixed broadband market, adds six times more subscribers than the competition,” PLDT Incorporated, May 25, 2016
  • “Turkey’s IPTV, Tivibu Ev is on air,” ntvmsnbc.com, February 23, 2011
  • “Tivibu Ev’s Official Homepage,” tivibu.com/ev, March 13, 2011 (Wayback Machine archive)
  • “inwf.com,” www.inwf.com, December 22, 2016
  • “HomePlug Alliance keeps plugging away at powerline communications,” engadget.com, December 22, 2017
  • IPTV distribution using DS2 powerline networks, July 11, 2009 (Wayback Machine archive)
  • “20 Million MoCA Nodes Have Been Shipped,” Reuters, February 17, 2009
  • “5 stories in 2 minutes,” www.smartgridtoday.com, March 10, 2012
  • “MSforum.org” (PDF), msforum.org, April 13, 2016
  • “IP And Satellite: Communications Worlds Merging,” Berlocher, Greg and Freyer, Dan, Via Satellite, January 2009, pgs. 24–28
  • “Hybrid delivery of content for IPTV,” Taga, Karim, InterComms, Issue 11, August 2008, pgs. 13–14
  • “Broadcast 20: The Changing Scene In Europe,” Holmes, Mark, Via Satellite, September 2008, pgs. 20–25
  • “UK and France lead with hybrid IPTV set-tops,” Broadbandtvnews.com, 1946 Europe/London, October 14, 2009 (Wayback Machine archive)
  • “HYBRID Set-Top Boxes for IPTV | Digital Media Strategy,” Vinson, Jeff, Jviptv.wordpress.com, June 25, 2009 (Wayback Machine archive)
  • “New European initiative merges television with the power of the Internet,” press release, HBBTV Consortium, August 27, 2009
  • “ADB Delivers World’s First Hybrid, Single-Chip, Advanced Video Coding, High Definition IPTV Set-Top Boxes To TELEFÓNICA,” Digitaltvnews.net, February 27, 2012
  • “IPTV Americas Launches First IPTV Satellite Distribution Platform for Latin America and The Caribbean via SES NEW SKIES’ NSS-806,” press release, IPTV Americas, January 13, 2009
  • “Why IP Over Satellite?” International Datacasting Corporation, Company factsheet, January 18, 2009 (Wayback Machine archive)
  • “Future Looks Bright For IPTV,” March 6, 2009 (Wayback Machine archive)
  • “The Economics of IPTV,” February 2, 2015
  • “Broadband Users Control What They Watch and When,” April 20, 2010 (Wayback Machine archive)
  • “Session and Media Signalling for IPTV,” via IMS, June 25, 2008 (Wayback Machine archive)
  • “IPTV’s Eastern Promise,” Bulkley, Kate, Digital TV Europe, October 2008, p. 48
  • “Super Headends And High Expectations,” Brown, Peter J, Via Satellite April 2006, pgs. 18–30
  • “ZyXEL Announces Industry’s First ADSL2/2+ 80211n Gateway and New IPTV Product Offerings,” Market Wire, June 2008
  • “TP210 Sat3Play Broadband Terminal,” Newtec Productions NV, Satellite Internet Modem factsheet, November 17, 2010 (Wayback Machine archive)
  • “How much latency is too much for Online Gaming?,” Tom’s Hardware Internet Forum, January 23, 2009 (Wayback Machine archive)
  • “IPTV privacy risks,” January 5, 2010 (Wayback Machine archive)




Wikipedia: IPTV

Just Answer: IPTV Service Owner USA

Millennium IPTV: How Does IPTV Work?

Millennium IPTV: What Is IPTV?